Privacy Policy

This privacy policy sets out how Media Cake LTD uses and protects any information that you give Media Cake LTD when you use this website.

Media Cake LTD is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Media Cake LTD may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24 May 2018.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


Media Cake LTD is the controller and responsible for your personal data (collectively referred to as “Company”, “we”, “us” or “our” in this privacy notice).

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Contact Details

Full name of legal entity: Media Cake Ltd

Email address: [email protected]

Postal address: 45 West Street, St Philips, Bristol, BS2 0BZ

What we collect

We may collect the following information:

  • Name
  • Contact information including email address
  • Date of birth and Gender
  • Relationship status, Education level, Job type
  • Demographic information such as postcode, preferences and interests
  • Photos and links you share on the platform
  • Your IP address, browser information, time zone, social media ID's when you login with Facebook, Google, Imgur, Reddit or Twitter and unique identifiers created by the system for access
  • Usage data

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • To improve our products and services.
  • Where we need to comply with a legal or regulatory obligation.
  • To carry out services we have agreed to provide to you.
  • We may share your e-mail and name with Google and Facebook for the purposes of marketing through their platforms and for analytical services.

All of your information is stored and processed on servers hosted in the UK and Europe.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Unless you have asked us to anonymize your account data, we will store your personal information for a maximum of 5 years from your last login. After 5 years all personal information we hold on you will be anonymized and retained indefinately for reporting and analytical purposes.

You can request your information is anonymized sooner by e-mailing [email protected], please allow up to 30 business days to process this request.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Using the privacy settings found on the website, through your settings area and on your profile.
  • You can opt in or out of marketing and other forms of e-mails through the settings area on the main website by logging in, visiting and clicking "Notifications"
  • By e-mailing [email protected] to have any personal information anonymized and no longer traceable back to you.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you. If you would like a copy of the information held on you please e-mail [email protected] and allow up to 30 business days for the request to be satisfied.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.